This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn basic principles of business communication, (2) understand important communication issues, and (3) to profit from up-to-date discussions of the latest developments. *Focuses on actual companies and business situations to successfully demonstrate how business communication works. *Concentrates on the essential communication skills needed to succeed in business today – skills that help students gain a competitive edge whether as employees vying for corporate positions, entrepreneurs competing for sponsors, or small-business owners”.

In Effective Communication John Adair, Britain’s foremost expert on leadership training, will tell you everything you need to know to enable you to use words to their maximum effectiveness in order to persuade and really be heard Train yourself to hear what other people are actually saying Construct your correspondence and presentations to get across what you want to say in the clearest manner Improve your assimilation and understanding of the thousands of words you have to read every day. Including helpful advice on interviews, appraisals, giving and receiving criticism, conducting and participating in meetings, the use of visual aids, communication between departments and much more, this is the ultimate tool for improving your communication skills and helping you become a better manager.

John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. Needed more today than at any time in the past, this immensely relevant bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization.

The penguins are living happily on their iceberg then one curious penguin discovers a potentially devastating problem threatening their home – and pretty much no one listens to him. The characters in this fable are like people we recognise, even ourselves. Their story is one of resistance to change and heroic action, confusion and insight, seemingly intractable obstacles and the cleverest tactics for dealing with those obstacles. It is a story that is occurring in different forms around us today – but the penguins handle change a great deal better than most of us. Based on John Kotter’s pioneering work on how to make smart change happen faster and better, the lessons you can learn from this short and easy-to-read book will serve you well in your job, in your family, and in your community. And these lessons are becoming ever more important as the world around us changes faster and faster.