Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. Managing Creativity and Innovation explores the manager’s role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include: Generating new ideas and recognizing opportunities; Moving innovation to market; Removing mental blocks to creativity; Establishing a strategic direction for profitable product development; Brainstorming and fostering creative conflict within groups; Creating an innovation-friendly culture.