This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn basic principles of business communication, (2) understand important communication issues, and (3) to profit from up-to-date discussions of the latest developments. *Focuses on actual companies and business situations to successfully demonstrate how business communication works. *Concentrates on the essential communication skills needed to succeed in business today – skills that help students gain a competitive edge whether as employees vying for corporate positions, entrepreneurs competing for sponsors, or small-business owners”.